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Target Audience Profile (TAP)

May 24, 2009
Target Audience Profile for Marketing
We have used this form to create a target audience profile (TAP). The information gathered here will be used to make decisions regarding messaging, branding, and communication vehicle selection.
Demographics
In the following table, we entered the information we needed in order to create a profile of our current or potential business contacts.
Usage information
Decision-maker or influencer?
• Our product is for the masses predominately in the U.S., although it could be used as a global application. The masses being anyone and everyone with messaging capabilities. Corporations that use email as a main method of communication, people who send emails on a regular basis, young teens who text or instant message, bloggers, tweeters, myspacers, facebookers, etc.
New, current, or previous user?
• The users of our product will be new users, but current users of internet sharing application.
Type of user?
• Anyone and everyone with messaging capabilities. Corporations that use email as a main method of communication, people who send emails on a regular basis, young teens who text or instant message, bloggers, tweeters, myspacers, facebookers, photo sharers, etc.
Familiarity with product?
• No familiarity is required with our product but some familiarity with internet sharing application.
Currently a user of a competitor’s product?
• Yes
If yes, which one?
• If the competitor can be seen as neglecting to be careful when typing.
Sources of information used to make purchase decisions?
(Type in order of priority.)
• Internet
• TV
• Magazines
Demographics information
Location:
• U.S. & can be used in a global application if translated.
Gender:
• Both
Age:
• 12+
Nationality:
• NA
Education:
• Anyone who was the Ejamuhkation to use internet sharing applications.
Psychographics
In the following table, we entered information about our business and impressions regarding our company and its products.
Personal goals
• Come up with a product using the integrated media disciplines that we are a part of.
Professional goals and ambitions:
• To produce a self censorship and self awareness campaign and have it placed on the internet for the masses to see.
Impressions and satisfaction
General impression of our product:
• The general impression of our product is to help prevent or reduce intentional or unintentional internet sharing mishaps.
This includes sending information that could be misunderstood, mis-sending or mass sending misunderstood or hostile information to others. Sending or mass sending naked pictures of yourself that could be illegal or horribly embarrassing. Blog bashing misunderstood text that could be potentially harmful to others feelings, your internet relationships or physical relationships and well being.
General satisfaction with our product:
• Under Development
General impression of our company:
• The general impression of our company is to help each other out with current projects to successfully achieve our goals.
General satisfaction with our company:
• Satisfied
Perceived barriers to using our product:
• strong-headed, lackadaisical, belligerent or absentminded people.
Perceived opportunities for using our product:
• The internet and internet sharing applications.
Perceived fears associated with using our product:
• Fears that we as a company are paranoid and also using our message in an ill or harmful manner.
Perceived enjoyment or benefits associated with using our product:
• Awareness of potentially life altering choices that may be harmful to ones social, spiritual and mental health.

Sheryl’s desk:

Target Audience Profile for Marketing ……

Target Audience Profile (TAP).

The information gathered here will be used to make decisions regarding messaging, branding, and communication. In the following, we entered information we needed in order to create a profile of our current or potential target audience.

Demographics

In the following table, we entered the information we needed in order to create a profile of our current or potential target audience.

Usage information

Decision-maker or influencer? • Our product is for the college student masses predominately in the U.S., although it could be seen and used globally. The masses; being anyone and everyone with internet capabilities.

New, current, or previous user? • The users of our product will be new users, but current users of internet sharing application.

Type of user? • Anyone and everyone with internet capabilities.

Familiarity with product? •  Familiarity is required with our product with internet sharing application.

Sources of information used to make decisions? • Internet ,TV,  Magazines, Billboards

Demographics information

Location: • U.S. & can be used in a global application if translated.

Gender: • Both

Age: • 18+

Nationality: • NA

Education: • Anyone

Psychographics

Information about our business and impressions regarding our company and its products.

Personal goals • Create a lovemark, a product using the integrated media disciplines while we are enrolled in ART279 for a Public Service Campaign.

Professional goals and ambitions: • To produce an awareness campaign for accessing sites already existing on the internet for the masses to see and becoming involved.

Impressions and satisfaction

General impression of our product:• The general impression of our product is a positive. our company is to help financially challenged  people successfully achieve our goals in traveling to other parts of the world.

General satisfaction with our product: • Still in Travel

Perceived barriers to using our product: • The one problem, people may not feel safe in their traveling in this manner.

Perceived opportunities for using our product: • The internet used in sharing for travels can open the world up to places one may never think to explore. Costs of traveling is kept very low.

Perceived fears associated with using our product: • The one problem, people may not feel safe in their travels in this manner.

Perceived enjoyment or benefits associated with using our product: • Awareness of potentially life changing experience in meeting new cultures and gaining friendships along the way.

10 words and slogans

That being either College Students or to anyone, everyone financially challenged.

Take some life time and go “Wayfaring.”

Today, you can experience the world of travel for free.

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