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Client Brief “WAYFARING” Traveler

May 23, 2009
Project Title: Crouching Text Hidden Meaning
Project Type: PSA
Job/Purchase No.: 1.27
Brand: D&J Waste Treatment Plant Inc.
Company: Mhcc
Agency(s): D&J Waste Treatment Plant Inc.
Briefing Date: June 4
Client Team
Agency Team
WHERE ARE WE NOW?
Current Situation: Rebuilding from the ground up on this project. Stated Objective: To bring awareness to the consumer on how to think before typing a message out.
WHERE DO WE WANT TO BE?
To … We want to have an internet capable product that will convey our idea of self censorship to our audience. by 2 products by End of Spring Term
HOW WILL WE KNOW WE’VE ARRIVED?
Measurement of: The strength of our product and how well the message is conveyed using Our belief and confidence in the strength of our product on June 4 (Consumers, Teachers, and us)
WHAT ARE WE DOING TO GET THERE?
Marketing Strategy
We plan to achieve our objective(s) by: Conveying our ten word statement in a humorous fashion.
Campaign Strategy
Key Messages: Wise persons are those who think twice before typing once young grasshopper
Key Media: Internet based product
Tonal/Brand Values: Be courteous and protect yourself from possible unwanted incidents
WHO DO WE NEED TO TALK TO?

Sheryl’s Desk:

PROJECT MANAGEMENT

Project Title: WAYFARING TRAVELER: How Traveling can be Affordable

Project Type: PSA

Job/Purchase No.: 002

Brand:  Lower Cost Travel Made Possible.

Company: MHCC Integrated Media/Graphic Design Students

Briefing Date: June 10

Client Team

JD Kiggins, 503-491-7632, jd.kiggins@mhcc.edu

Jack Schommer, 503-591-7611, jack.schommer@mhcc.edu

Jennifer Thomas, jennifer.thomas@mhcc.edu

Doug Zanger , dzanger@mac.com

Agency Team:

Jared Myhra, Sheryl Muller, Bryan Furnish all Graphic designers.

WHERE ARE WE NOW? 5/22    week 8  word of the week: Energy

Current Situation: Rebuilding from the ground up on this new project “Wayfaring Traveler.”

Stated Objective: To bring awareness to college students/everyone as consumers on how to get involved in using organized co-op home hosting sites through our PSA to  travel to other parts of the world safely.

WHERE DO WE WANT TO BE?

Design a campaign to alert deserving college students or everyone about how they can travel for little money.

HOW WILL WE KNOW WE’VE ARRIVED?

Measurement of: The strength of our product and how well the message is conveyed. Ask for consumers to blog about their experience as a Wayfaring Traveler. As a result; seeing the numbers increase as interest increases.

WHAT ARE WE DOING TO GET THERE?

Marketing Strategy: We plan to achieve our objective by: Conveying our ten word statement to our target audience.

Campaign Strategy:

Key Messages: How traveling can be more affordable for anyone.

Key Media: Internet based product

Tonal/Brand Values: Friendly people meeting other friendly people in other parts of the world.

WHO DO WE NEED TO TALK TO? Others who have already used this system and draw from their testimonies. Suggested areas of research, visit Budget Travel.com refer to see Rick Steves podcasts, International Youth hostel,  Fresh Air Fund for the target audience landing.logo1

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