Archive for May, 2009

h1

Be a traveler…….

May 26, 2009

Sheryl’s Desk

Love to meet people in other parts of the world? Go "Wayfaring Traveler"

Love to meet people in other parts of the world? Go "Wayfaring Traveler"

Advertisements
h1

From Jared’s desk… 10 word discussion

May 26, 2009

Jared said:

or how about Travel before you retire, gain world experience before starting out.  * target audience 25-35  

 

Sheryl’s comment:

Yes this is good, but I would worry about loosing a persons interest. I think that people may look at retiring as way far off, and then may think, I have time. Forgetting our movement, in turn, never seriously talk themselves into “Wayfaring” taking our

How to traveling on a low budget campaign seriously. Just because of using the word “retire”

How’s this sound?

Anyone can experience the world of travel on a low budget.  * target audience 18 +    

This being the idea of our campaign:  How to travel on very little money. Can be anyone. A much broader audience?   




 


h1

From Jared: Target Audience discussion

May 26, 2009

I think the Target audience should be anyone between the age 25-35. When people are typically done with school and moving on with the next faze of their lives. During this time people are looking to buy their first house and start a family. However given the chance to travel I think this age group would jump at the opportunity to go see new places. Plus people should go out and see the world while they are young enough to get around.

h1

Peoples choice…. broader area?

May 26, 2009

Sheryl’s desk

Thank you Jared.  For that in a thought process, do we need to narrow this group down even further? Not sure. It is possibly that our movement is for the single individuals due to the fact it is not simple to travel with a family. I know I enjoyed travel before we had our kids. Great thoughts!

I think that quite possibly we may have to include all who can make this campaign happen for themselves. Mainly because we are helping others to know where they might need to go in order to travel with no money. Age group shouldn’t be cut off. 18 and older. Peoples choice! There are lots on elderly, empty nesters who would take our campaign into consideration with great enjoyment.

h1

Revised 10 WORD…..

May 24, 2009

Sheryl’s Desk:

Everyone should have to opportunity to travel world wide, today.

or

Finically challenged college students can travel before starting their work careers.

h1

Target Audience Profile (TAP)

May 24, 2009
Target Audience Profile for Marketing
We have used this form to create a target audience profile (TAP). The information gathered here will be used to make decisions regarding messaging, branding, and communication vehicle selection.
Demographics
In the following table, we entered the information we needed in order to create a profile of our current or potential business contacts.
Usage information
Decision-maker or influencer?
• Our product is for the masses predominately in the U.S., although it could be used as a global application. The masses being anyone and everyone with messaging capabilities. Corporations that use email as a main method of communication, people who send emails on a regular basis, young teens who text or instant message, bloggers, tweeters, myspacers, facebookers, etc.
New, current, or previous user?
• The users of our product will be new users, but current users of internet sharing application.
Type of user?
• Anyone and everyone with messaging capabilities. Corporations that use email as a main method of communication, people who send emails on a regular basis, young teens who text or instant message, bloggers, tweeters, myspacers, facebookers, photo sharers, etc.
Familiarity with product?
• No familiarity is required with our product but some familiarity with internet sharing application.
Currently a user of a competitor’s product?
• Yes
If yes, which one?
• If the competitor can be seen as neglecting to be careful when typing.
Sources of information used to make purchase decisions?
(Type in order of priority.)
• Internet
• TV
• Magazines
Demographics information
Location:
• U.S. & can be used in a global application if translated.
Gender:
• Both
Age:
• 12+
Nationality:
• NA
Education:
• Anyone who was the Ejamuhkation to use internet sharing applications.
Psychographics
In the following table, we entered information about our business and impressions regarding our company and its products.
Personal goals
• Come up with a product using the integrated media disciplines that we are a part of.
Professional goals and ambitions:
• To produce a self censorship and self awareness campaign and have it placed on the internet for the masses to see.
Impressions and satisfaction
General impression of our product:
• The general impression of our product is to help prevent or reduce intentional or unintentional internet sharing mishaps.
This includes sending information that could be misunderstood, mis-sending or mass sending misunderstood or hostile information to others. Sending or mass sending naked pictures of yourself that could be illegal or horribly embarrassing. Blog bashing misunderstood text that could be potentially harmful to others feelings, your internet relationships or physical relationships and well being.
General satisfaction with our product:
• Under Development
General impression of our company:
• The general impression of our company is to help each other out with current projects to successfully achieve our goals.
General satisfaction with our company:
• Satisfied
Perceived barriers to using our product:
• strong-headed, lackadaisical, belligerent or absentminded people.
Perceived opportunities for using our product:
• The internet and internet sharing applications.
Perceived fears associated with using our product:
• Fears that we as a company are paranoid and also using our message in an ill or harmful manner.
Perceived enjoyment or benefits associated with using our product:
• Awareness of potentially life altering choices that may be harmful to ones social, spiritual and mental health.

Sheryl’s desk:

Target Audience Profile for Marketing ……

Target Audience Profile (TAP).

The information gathered here will be used to make decisions regarding messaging, branding, and communication. In the following, we entered information we needed in order to create a profile of our current or potential target audience.

Demographics

In the following table, we entered the information we needed in order to create a profile of our current or potential target audience.

Usage information

Decision-maker or influencer? • Our product is for the college student masses predominately in the U.S., although it could be seen and used globally. The masses; being anyone and everyone with internet capabilities.

New, current, or previous user? • The users of our product will be new users, but current users of internet sharing application.

Type of user? • Anyone and everyone with internet capabilities.

Familiarity with product? •  Familiarity is required with our product with internet sharing application.

Sources of information used to make decisions? • Internet ,TV,  Magazines, Billboards

Demographics information

Location: • U.S. & can be used in a global application if translated.

Gender: • Both

Age: • 18+

Nationality: • NA

Education: • Anyone

Psychographics

Information about our business and impressions regarding our company and its products.

Personal goals • Create a lovemark, a product using the integrated media disciplines while we are enrolled in ART279 for a Public Service Campaign.

Professional goals and ambitions: • To produce an awareness campaign for accessing sites already existing on the internet for the masses to see and becoming involved.

Impressions and satisfaction

General impression of our product:• The general impression of our product is a positive. our company is to help financially challenged  people successfully achieve our goals in traveling to other parts of the world.

General satisfaction with our product: • Still in Travel

Perceived barriers to using our product: • The one problem, people may not feel safe in their traveling in this manner.

Perceived opportunities for using our product: • The internet used in sharing for travels can open the world up to places one may never think to explore. Costs of traveling is kept very low.

Perceived fears associated with using our product: • The one problem, people may not feel safe in their travels in this manner.

Perceived enjoyment or benefits associated with using our product: • Awareness of potentially life changing experience in meeting new cultures and gaining friendships along the way.

10 words and slogans

That being either College Students or to anyone, everyone financially challenged.

Take some life time and go “Wayfaring.”

Today, you can experience the world of travel for free.

h1

Inventory List…… Still in the Air

May 24, 2009
In Flight and Ready to Land.... Go Easy with "WayFaring" Travels

In Flight and Ready to Land.... Go Easy with "WayFaring" Travels

Inventory

   1. 180 words
   2. 90 words
   3. 10 words
   4. Client Brief 
   5. Target Audience Discussion
   6. Biggest Challenge Question post and comment
   7. Consumer generated website Roundup

SHERYL’S DESK

 

   1. 180 words : Landed

   2. 90 words : Landed

   3. 10 words : Landed

   4. Client Brief : Landed

   5. Target Audience Discussion : Still in Travel

   6. Biggest Challenge Question post and comment : Still in Travel 

   7. Consumer generated website Roundup : Still in Travel

   8. 2000 word Story…….

 

dreamstime_4625444 In Flight And Ready To Land …….. Made easy by “Wayfaring Traveler”